Week 10 Discussion: Social Semiotics
https://www.researchgate.net/publication/332991173_Social_Semiotics The term ‘social semiotics’ came from Michael Halliday in his book, " Language as Social Semiotic in 1978." Yet, since that time many other scholars have interpreted his theory beyond that origination. For example, Gunther Kress, a University College London scholar, expanded on this theory to introduce the concept that meaning can be drawn from a multitude of resources beyond the principles of language only. Along with other colleagues, his aim was to establish a framework that included socio-cultural concepts. In other words, to make meaning of something you must look beyond language only but also include a context in which information could be taken, interpreted, and derived within a socio-cultural filter. In short, you can not have one without the other. Therefore, theorists developed a framework of interconnected principles that have been expanded over time to explain how information, objects, or people...